Wheat Thins
In the world of "The Essential Cracker" campaign, Wheat Thins are nonnegotiable. Not having them readily available—or God forbid, not liking them at all—is grounds for stopping the proceedings, whatever they are. No Wheat Thins? We're done here. (Design by Milo Krimstein.)
Wheat Thins: The Essential Cracker
It’s one thing to be good or even great. Not to mention the best.
But what’s even better than the best?
Being necessary. The one you can’t do without.
You'd better believe that includes crackers.
A cracker that makes the very idea of alternatives seem ridiculous.
Let's be clear: If this cracker is not available, you will be having crackers another day.
For now, you'll be eating cheese off a toothpick and peanut butter off a spoon .
Because life’s full of hard decisions. This is not one of them.
In fact, it’s not really a decision at all.
Wheat Thins. The Essential Cracker.
