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Krazy Glue

The "Fixes Us" campaign for Krazy Glue is my way of getting at the heart of what this product is, namely, a remedy for all the damage our carelessness inflicts upon our poor possessions. (Design by EJ Delfin.)

Krazy Glue: Fixes Us

Sometimes stuff happens.

But a lot of the time, we’re what happens to our stuff.

That mug we dropped, the figurine that’s short an arm and a nose thanks to our klutziness.

Whatever it was we knocked to the ground when we were too lazy to feel around for the light switch.

Every “Whoops” and “My bad” and “You were supposed to catch that.”

We don’t mean to break things (except the controller we're officially blaming for that level we can't clear). But destruction is in our nature. It's one of the things we humans do best.

So if we can’t change what we are, at least we can repair what we do.

With a little help, we can put those pieces back together.

Until, soon enough, we’re ready to break something all over again.

Krazy Glue. Fixes Us.

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