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Denny's
For this campaign, "Breakfast Has Your Back," I wanted to promote Denny's using its most powerful asset, breakfast served literally whenever you want it. To that end, I personified breakfast as your loyal ally, your friend that's always by your side whenever you need it. (Design by Dennis Crothers.)
Denny's: Breakfast Has Your Back
Hey, guess what? You’re doing amazing.
And you probably don’t hear that often enough.
So breakfast wanted you to know.
Eggs. Crispy bacon. Coffee, cream and two sugars. Whatever the rest of the day has in store, they’re always there for you.
That presentation? Pancakes know you’re going to nail it.
That exam? French toast knows you’re going to ace it.
That date? OK, it could have gone a little better—and hash browns know it will next time.
There’s a lot going on in your life, and breakfast is right there with you. Count on it.
Denny’s. Breakfast Has Your Back.
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