top of page

Chiquita Introduces Easy-Grip Banana

Omnigrain.webp
mwirgbpg0twwwcqfe8g0.jpg
folbbwpit2mjqroh4plb.jpg

Bausch & Lomb Introduces Line Of Aviator Contacts

fpsti74k8g5bm3jamfdd.jpg

Brand-Related Humor

Writing jokes about a brand isn't all that different from writing sponsored content for that brand. After all, you have to understand the product before you warp it into something that's (with any luck) funny. Understanding the essential features of a product or the messaging a particular brand might use is the starting point for any Onion headline.

​

In other words, the skills I've used for The Onion to parody a brand are skills I can also use to promote that same brand. (And if Chiquita wants to revolutionize produce, the easy-grip banana is theirs for a reasonable royalty.)

​

[Please note that unlinked headlines are standalone jokes.]

v677pqxiyfhy0okyftd2.jpg

Trojan Introduces ‘No One’s Pleasure’ Condoms For Bitter, Resentful Couples

nnqurpalhudiylgzvvvc.webp

New Smoke Detector Only Alerts You If You’ve Got Decent Shot Of Getting Out Alive

ikxhhe387ixt7hrasqzg.jpg
251d88b78b764bd8f60f73ea56c84ccc.webp

Remington Introduces Ammunition For Sensitive Skin

bottom of page